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4 marksProduct Management

CAPE Management of Business Unit 2 · 2014 · Paper 2 · Question 3(b)(i)

At which stage of the product life cycle is Viewmaster Glass Products likely to be? Cite TWO pieces of evidence from the scenario to support your answer.

The mark scheme is shown once you've answered.

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Other parts of this question

  1. 3(a)(i)Define the term 'market segmentation'.[2 marks]
  2. 3(a)(ii)State THREE benefits of market segmentation.[3 marks]
  3. 3(a)(iii)Outline FOUR bases on which markets are segmented.[8 marks]
  4. 3(b)(ii)Justify ONE pricing strategy and ONE promotional strategy which the company should adopt while it is at the identified product life cycle stage.[8 marks]

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