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8 marksProduct Management

CAPE Management of Business Unit 2 · 2014 · Paper 2 · Question 3(b)(ii)

Justify ONE pricing strategy and ONE promotional strategy which the company should adopt while it is at the identified product life cycle stage.

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Other parts of this question

  1. 3(a)(i)Define the term 'market segmentation'.[2 marks]
  2. 3(a)(ii)State THREE benefits of market segmentation.[3 marks]
  3. 3(a)(iii)Outline FOUR bases on which markets are segmented.[8 marks]
  4. 3(b)(i)At which stage of the product life cycle is Viewmaster Glass Products likely to be? Cite TWO pieces of evidence from the scenario to support your answer.[4 marks]

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