12 marksPromotion Strategy and Internet Marketing

CAPE Management of Business Unit 2 · 2014 · Paper 2 · Question 4(b)(ii)

Discuss THREE ways in which G's Stationery and Office Supplies could benefit from advertising.

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Other parts of this question

4(a)(i)Distinguish between a 'direct distribution channel' and an 'indirect distribution channel'.[4 marks]
4(a)(ii)Outline THREE factors that may influence G's Stationery and Office Supplies to choose a direct distribution channel.[6 marks]
4(b)(i)Define the term 'advertising'.[3 marks]

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