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4 marksDistribution Management

CAPE Management of Business Unit 2 · 2014 · Paper 2 · Question 4(a)(i)

G's Stationery and Office Supplies operates in Manatee Island using direct distribution without formal advertising. The marketing manager intends to prioritize advertising and distribution to better satisfy customer needs.

Distinguish between a 'direct distribution channel' and an 'indirect distribution channel'.

The mark scheme is shown once you've answered.

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Other parts of this question

  1. 4(a)(ii)Outline THREE factors that may influence G's Stationery and Office Supplies to choose a direct distribution channel.[6 marks]
  2. 4(b)(i)Define the term 'advertising'.[3 marks]
  3. 4(b)(ii)Discuss THREE ways in which G's Stationery and Office Supplies could benefit from advertising.[12 marks]

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