CAPE Management of Business Unit 2 · 2007 · Paper 2

31 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

1. 1(a)6 marksDefine the quality dimension 'Features' and explain how it will influence the design and production of the blender.
2. 1(b)6 marksDefine the quality dimension 'Reliability' and explain how it will influence the design and production of the blender.
3. 1(c)6 marksDefine the quality dimension 'Durability' and explain how it will influence the design and production of the blender.
4. 1(d)7 marksDefine the quality dimension 'Serviceability' and explain how it will influence the design and production of the blender.
5. 2(a)11 marksDraw a network diagram to represent the given activities inclusive of their duration.
6. 2(b)4 marksCalculate the duration of the project.
7. 2(c)4 marksDefine the term 'critical path' and identify the critical path of the project.
8. 2(d)(i)2 marksDefine the term 'Early Start Time' in relation to network diagrams.
9. 2(d)(ii)2 marksDefine the term 'Late Finish Time' in relation to network diagrams.
10. 2(d)(iii)2 marksDefine the term 'Total float' in relation to network diagrams.
11. 3(a)(i)2 marksDefine the marketing concept of Branding.
12. 3(a)(ii)2 marksDefine the marketing concept of Pricing.
13. 3(a)(iii)2 marksDefine the marketing concept of Distribution channels.
14. 3(a)(iv)2 marksDefine the marketing concept of Advertising.
15. 3(b)(i)8 marksFor EACH concept defined in (a) above, describe TWO strategies which the company may consider when planning this aspect of its marketing.
16. 3(b)(ii)9 marksFor EACH concept, indicate which strategy is better, giving ONE reason for your choice.
17. 4(a)(i)5 marksDifferentiate between primary versus secondary sources of data, outlining one advantage and one disadvantage of one option over the other.
18. 4(a)(ii)5 marksDifferentiate between probability versus non-probability sampling, outlining one advantage and one disadvantage of one option over the other.
19. 4(a)(iii)5 marksDifferentiate between focus groups versus surveys, outlining one advantage and one disadvantage of one option over the other.
20. 4(b)10 marksFor EACH pair of options, indicate which one the company should choose, giving ONE reason for your choice.
21. 5(a)2 marksExplain what is meant by a 'partnership'.
22. 5(b)5 marksSuggest to Sandy and Shelley, FIVE main provisions that they could include in their partnership deed.
23. 5(c)4 marksOutline TWO disadvantages of forming a partnership business.
24. 5(d)3 marksIdentify THREE major challenges that Sandy and Shelley may face as young entrepreneurs.
25. 5(e)2 marksOutline ONE way in which market demand would affect S & S Enterprise.
26. 5(f)9 marksDiscuss THREE main reasons why it would be important for Sandy and Shelley to conduct market research before embarking on their new business venture.
27. 6(a)6 marksMary Cook-Well, owner of a small restaurant, is unsure of the reasons for updating her business plan yearly. Outline THREE possible advantages to be gained by Mary from engaging in such a practice.
28. 6(b)(i)6 marksAdvise Mr. Want-Money on THREE important factors he must consider when deciding on a location for his business.
29. 6(b)(ii)3 marksAdvise Mr. Want-Money on ONE main reason he should start a sole trader business rather than a Partnership.
30. 6(b)(iii)6 marksAdvise Mr. Want-Money on THREE factors he must consider when sourcing finance for his business.
31. 6(b)(iv)4 marksAdvise Mr. Want-Money on TWO advantages that he may experience if he decides to buy an existing auto-parts business instead of starting a new one.