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8 marksProduct Management

CAPE Management of Business Unit 2 · 2007 · Paper 2 · Question 3(b)(i)

One River Foods markets food products under the One River brand name on Sunset Isle and plans to launch a new cornflakes line in three months.

For EACH concept defined in (a) above, describe TWO strategies which the company may consider when planning this aspect of its marketing.

The mark scheme is shown once you've answered.

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Other parts of this question

  1. 3(a)(i)Define the marketing concept of Branding.[2 marks]
  2. 3(a)(ii)Define the marketing concept of Pricing.[2 marks]
  3. 3(a)(iii)Define the marketing concept of Distribution channels.[2 marks]
  4. 3(a)(iv)Define the marketing concept of Advertising.[2 marks]
  5. 3(b)(ii)For EACH concept, indicate which strategy is better, giving ONE reason for your choice.[9 marks]

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