8 marksPromotion Strategy and Internet Marketing

CAPE Management of Business Unit 2 · 2012 · Paper 2 · Question 3(b)

Discuss TWO factors that may influence the choice of advertising media.

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3(a)Differentiate between 'informative advertising' and 'persuasive advertising', describing ONE situation in which EACH would be effective.[8 marks]
3(c)Identify THREE promotional tools other than advertising, and outline ONE relative advantage of EACH tool.[9 marks]

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