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13 marksDistribution Management

CAPE Management of Business Unit 2 · 2009 · Paper 2 · Question 4(c)

Discuss THREE benefits to a manufacturer of using an intermediary channel.

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Other parts of this question

  1. 4(a)Differentiate between 'direct distribution channel' and 'indirect distribution channel', giving ONE example of EACH.[6 marks]
  2. 4(b)Outline TWO factors that may influence the choice of a distribution channel.[6 marks]

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