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11 marksDistribution Management

CAPE Management of Business Unit 2 · 2012 · Paper 2 · Question 4(c)

Outline THREE advantages and TWO disadvantages to a manufacturer of using intermediary channels.

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Other parts of this question

  1. 4(a)Define the concept 'distribution'.[2 marks]
  2. 4(b)Identify THREE factors that may influence the choice of a distribution channel and explain the importance of EACH factor in determining such choice.[12 marks]

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