2 marksDistribution Management

CAPE Management of Business Unit 2 · 2012 · Paper 2 · Question 4(a)

Define the concept 'distribution'.

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4(b)Identify THREE factors that may influence the choice of a distribution channel and explain the importance of EACH factor in determining such choice.[12 marks]
4(c)Outline THREE advantages and TWO disadvantages to a manufacturer of using intermediary channels.[11 marks]

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