CAPE Management of Business Unit 2 · 2006 · Paper 1
30 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.
- 13 marksDefine the term "seasonal demand" and give ONE example of a product or service with seasonal demand.
- 2(a)2 marksState TWO factors that affect the "supply of labour".
- 2(b)2 marksExplain how ONE of the factors stated in (a) can impact on the location of a business.
- 3(a)1 markExplain what is meant by "outsourcing".
- 3(b)2 marksState ONE way in which outsourcing components can improve product quality.
- 3(c)2 marksDefine 'process layout'.
- 4(a)2 marksState TWO advantages of good inventory management.
- 4(b)2 marksOutline ONE way in which price competition can influence a firm's productivity.
- 5(a)(i)1 markIdentify the dimension of product quality that describes Joe's concern.
- 5(a)(ii)1 markIdentify the dimension of product quality that describes Trevor's concern.
- 5(b)2 marksOutline ONE way in which customers can influence the quality of the speakers that Joe and Trevor produce.
- 6(a)1 markDefine "market" as it relates to economics.
- 6(b)3 marksThe first implication of the marketing concept is to make a profit. State whether this statement is TRUE or FALSE and explain briefly.
- 7(a)2 marksExplain what is meant by price skimming.
- 7(b)2 marksExplain what is meant by penetration pricing.
- 8(a)(i)1 markGive ONE example of the social role of marketing.
- 8(a)(ii)1 markGive ONE example of the organizational role of marketing.
- 8(b)2 marksOutline ONE way in which intermediaries are important to manufacturers in a distribution system.
- 9(a)2 marksDescribe ONE characteristic of legal services which makes them more difficult to market than goods.
- 9(b)2 marksState TWO advantages of a trade mark.
- 10(a)2 marksState ONE advantage of secondary data over primary data.
- 10(b)2 marksState ONE reason why firms use the press release as a form of promotion.
- 114 marksIn order for a business plan to be effective, it should be updated on a yearly basis at a minimum. Outline TWO advantages that this practice would help business persons to achieve.
- 124 marksOutline ONE advantage and ONE disadvantage that Mr. Opportunity may experience if he decides to buy an existing business instead of starting a new one.
- 13(a)1 markIdentify ONE piece of information that would influence Mr. Opportunity's decision to buy an existing business.
- 13(b)2 marksOutline ONE advantage that Mr. Opportunity would enjoy if he decides to start a new business as a Private Limited Company rather than a Partnership.
- 143 marksList THREE factors Mr. Opportunity has to consider when sourcing finance for his business.
- 15(a)2 marksOutline ONE way in which market demand may affect a small business specializing in food.
- 15(b)2 marksOutline ONE way in which regulations and legislation may affect a small business specializing in food.
- 15(c)2 marksOutline ONE way in which supply of raw materials may affect a small business specializing in food.