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CAPE Management of Business Unit 2 · 2006 · Paper 1

30 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

  1. 13 marksDefine the term "seasonal demand" and give ONE example of a product or service with seasonal demand.
  2. 2(a)2 marksState TWO factors that affect the "supply of labour".
  3. 2(b)2 marksExplain how ONE of the factors stated in (a) can impact on the location of a business.
  4. 3(a)1 markExplain what is meant by "outsourcing".
  5. 3(b)2 marksState ONE way in which outsourcing components can improve product quality.
  6. 3(c)2 marksDefine 'process layout'.
  7. 4(a)2 marksState TWO advantages of good inventory management.
  8. 4(b)2 marksOutline ONE way in which price competition can influence a firm's productivity.
  9. 5(a)(i)1 markIdentify the dimension of product quality that describes Joe's concern.
  10. 5(a)(ii)1 markIdentify the dimension of product quality that describes Trevor's concern.
  11. 5(b)2 marksOutline ONE way in which customers can influence the quality of the speakers that Joe and Trevor produce.
  12. 6(a)1 markDefine "market" as it relates to economics.
  13. 6(b)3 marksThe first implication of the marketing concept is to make a profit. State whether this statement is TRUE or FALSE and explain briefly.
  14. 7(a)2 marksExplain what is meant by price skimming.
  15. 7(b)2 marksExplain what is meant by penetration pricing.
  16. 8(a)(i)1 markGive ONE example of the social role of marketing.
  17. 8(a)(ii)1 markGive ONE example of the organizational role of marketing.
  18. 8(b)2 marksOutline ONE way in which intermediaries are important to manufacturers in a distribution system.
  19. 9(a)2 marksDescribe ONE characteristic of legal services which makes them more difficult to market than goods.
  20. 9(b)2 marksState TWO advantages of a trade mark.
  21. 10(a)2 marksState ONE advantage of secondary data over primary data.
  22. 10(b)2 marksState ONE reason why firms use the press release as a form of promotion.
  23. 114 marksIn order for a business plan to be effective, it should be updated on a yearly basis at a minimum. Outline TWO advantages that this practice would help business persons to achieve.
  24. 124 marksOutline ONE advantage and ONE disadvantage that Mr. Opportunity may experience if he decides to buy an existing business instead of starting a new one.
  25. 13(a)1 markIdentify ONE piece of information that would influence Mr. Opportunity's decision to buy an existing business.
  26. 13(b)2 marksOutline ONE advantage that Mr. Opportunity would enjoy if he decides to start a new business as a Private Limited Company rather than a Partnership.
  27. 143 marksList THREE factors Mr. Opportunity has to consider when sourcing finance for his business.
  28. 15(a)2 marksOutline ONE way in which market demand may affect a small business specializing in food.
  29. 15(b)2 marksOutline ONE way in which regulations and legislation may affect a small business specializing in food.
  30. 15(c)2 marksOutline ONE way in which supply of raw materials may affect a small business specializing in food.

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