1 markThe Concept of Marketing and Marketing Orientations

CAPE Management of Business Unit 2 · 2006 · Paper 1 · Question 8(a)(i)

Give ONE example of the social role of marketing.

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8(a)(ii)Give ONE example of the organizational role of marketing.[1 mark]
8(b)Outline ONE way in which intermediaries are important to manufacturers in a distribution system.[2 marks]

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