9 marksPrinciples of Market Segmentation and Consumer Behaviour

CAPE Management of Business Unit 2 · 2017 · Paper 2 · Question 2(b)

Explain how THREE named factors influence customer buying behaviour.

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Other parts of this question

2(a)(i)Define the term 'value added'.[2 marks]
2(a)(ii)Define the term 'price elasticity of demand'.[2 marks]
2(c)Discuss THREE promotion tools that the owner/manager, Petula Jones, of LeAnn Furnishings Ltd could use to help boost sales.[12 marks]

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