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Market Concepts and the Marketing Mix · CSEC Principles of Business

24 past-paper questions on Market Concepts and the Marketing Mix, part of Marketing, from every CSEC Principles of Business paper on Quelpr.

Practise Market Concepts and the Marketing Mix
  1. 4(d)6 marks· CSEC Principles of Business · January 2012 · Paper 2Discuss TWO factors that influence consumer behaviour.
  2. 3(b)(i)2 marks· CSEC Principles of Business · January 2013 · Paper 2Explain cost plus pricing as a pricing technique used by firms to increase sales.
  3. 3(b)(ii)2 marks· CSEC Principles of Business · January 2013 · Paper 2Explain penetration pricing as a pricing technique used by firms to increase sales.
  4. 5(a)4 marks· CSEC Principles of Business · January 2013 · Paper 2Define the term 'target market' and give TWO examples of the LIKELY target market for sunblock face creams.
  5. 5(b)6 marks· CSEC Principles of Business · January 2013 · Paper 2Describe THREE factors that are LIKELY to influence consumers' demand for sunblock face creams.
  6. 5(c)4 marks· CSEC Principles of Business · January 2013 · Paper 2State ONE advantage and ONE disadvantage of EACH method used by Shiva: questionnaires and interviews.
  7. 5(b)(i)2 marks· CSEC Principles of Business · January 2014 · Paper 2Define the term 'brand name'.
  8. 5(b)(ii)2 marks· CSEC Principles of Business · January 2014 · Paper 2Explain what is meant by 'brand loyalty'.
  9. 5(b)(iii)2 marks· CSEC Principles of Business · January 2014 · Paper 2Describe ONE way in which the use of brand names influences consumers.
  10. 4(a)(i)4 marks· CSEC Principles of Business · January 2015 · Paper 2List four marketing activities.
  11. 4(a)(ii)2 marks· CSEC Principles of Business · January 2015 · Paper 2State two elements of the marketing mix.
  12. 4(a)(i)2 marks· CSEC Principles of Business · January 2016 · Paper 2Define the term 'marketing'.
  13. 4(a)(ii)4 marks· CSEC Principles of Business · January 2016 · Paper 2List the FOUR elements of the 'marketing mix'.
  14. 4(c)6 marks· CSEC Principles of Business · January 2016 · Paper 2Explain TWO ways in which businesses can use social media to promote sales.
  15. 4(a)(i)2 marks· CSEC Principles of Business · January 2017 · Paper 2Define the term 'marketing'.
  16. 4(a)(ii)2 marks· CSEC Principles of Business · January 2017 · Paper 2List TWO elements of the marketing mix.
  17. 4(b)4 marks· CSEC Principles of Business · January 2017 · Paper 2Differentiate between 'perfect competition' and 'monopolistic competition'.
  18. 4(c)(i)2 marks· CSEC Principles of Business · January 2017 · Paper 2State TWO reasons for conducting market research.
  19. 4(c)(ii)4 marks· CSEC Principles of Business · January 2017 · Paper 2Describe TWO factors which influence consumer behaviour.
  20. 4(d)6 marks· CSEC Principles of Business · January 2017 · Paper 2Explain TWO ways in which the price of a good or service contributes to the marketing process.
  21. 4(a)4 marks· CSEC Principles of Business · May/June 2011 · Paper 2Distinguish between the terms 'market' and 'marketing'.
  22. 4(b)4 marks· CSEC Principles of Business · May/June 2011 · Paper 2State FOUR reasons for conducting market research.
  23. 4(c)4 marks· CSEC Principles of Business · May/June 2016 · Paper 2Outline TWO purposes of branding.
  24. 4(a)(i)2 marks· CSEC Principles of Business · May/June 2017 · Paper 2Define the term 'brand name'.

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