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4 marksMarket Concepts and the Marketing Mix

CSEC Principles of Business · January 2013 · Paper 2 · Question 5(a)

Shiva conducted market research on her specialized sunblock face creams, finding that half of her sample intends to buy the product.

Define the term 'target market' and give TWO examples of the LIKELY target market for sunblock face creams.

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Other parts of this question

  1. 5(b)Describe THREE factors that are LIKELY to influence consumers' demand for sunblock face creams.[6 marks]
  2. 5(c)State ONE advantage and ONE disadvantage of EACH method used by Shiva: questionnaires and interviews.[4 marks]
  3. 5(d)Identify TWO consumer protection agencies and explain how EACH works to protect the interests of consumers.[6 marks]

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