CSEC Principles of Business · January 2014 · Paper 2 · Question 5(b)(i)
Define the term 'brand name'.
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Practise this questionOther parts of this question
- 5(a)(i)Distinguish between the terms 'copyright' and 'patent'.[4 marks]
- 5(a)(ii)List FOUR categories of persons whose works are protected by copyright laws.[4 marks]
- 5(b)(ii)Explain what is meant by 'brand loyalty'.[2 marks]
- 5(b)(iii)Describe ONE way in which the use of brand names influences consumers.[2 marks]
- 5(c)Discuss TWO reasons that might explain why some consumers purchase pirated copies of DVDs.[6 marks]
More practice: the rest of this paper · more Market Concepts and the Marketing Mix questions · all CSEC Principles of Business past papers