CSEC Principles of Business · January 2013 · Paper 2 · Question 5(c)
State ONE advantage and ONE disadvantage of EACH method used by Shiva: questionnaires and interviews.
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Practise this questionOther parts of this question
- 5(a)Define the term 'target market' and give TWO examples of the LIKELY target market for sunblock face creams.[4 marks]
- 5(b)Describe THREE factors that are LIKELY to influence consumers' demand for sunblock face creams.[6 marks]
- 5(d)Identify TWO consumer protection agencies and explain how EACH works to protect the interests of consumers.[6 marks]
More practice: the rest of this paper · more Market Concepts and the Marketing Mix questions · all CSEC Principles of Business past papers