CSEC Principles of Business · May/June 2017 · Paper 2 · Question 4(a)(i)
Define the term 'brand name'.
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Practise this questionOther parts of this question
- 4(a)(ii)Identify TWO forms of packaging.[2 marks]
- 4(a)(iii)State TWO purposes of packaging.[2 marks]
- 4(b)(i)Describe TWO techniques used in selling.[4 marks]
- 4(b)(ii)Outline TWO methods which vendors can employ to promote sales.[4 marks]
- 4(c)Explain TWO ways in which the existence of copyright is likely to influence the actions of producers and consumers.[6 marks]
More practice: the rest of this paper · more Market Concepts and the Marketing Mix questions · all CSEC Principles of Business past papers