CSEC Principles of Business · January 2017 · Paper 2 · Question 4(a)(i)
Define the term 'marketing'.
The mark scheme is shown once you've answered.
Practise this questionOther parts of this question
- 4(a)(ii)List TWO elements of the marketing mix.[2 marks]
- 4(b)Differentiate between 'perfect competition' and 'monopolistic competition'.[4 marks]
- 4(c)(i)State TWO reasons for conducting market research.[2 marks]
- 4(c)(ii)Describe TWO factors which influence consumer behaviour.[4 marks]
- 4(d)Explain TWO ways in which the price of a good or service contributes to the marketing process.[6 marks]
More practice: the rest of this paper · more Market Concepts and the Marketing Mix questions · all CSEC Principles of Business past papers