CSEC Principles of Business · January 2017 · Paper 2 · Question 4(c)(i)
State TWO reasons for conducting market research.
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Practise this questionOther parts of this question
- 4(a)(i)Define the term 'marketing'.[2 marks]
- 4(a)(ii)List TWO elements of the marketing mix.[2 marks]
- 4(b)Differentiate between 'perfect competition' and 'monopolistic competition'.[4 marks]
- 4(c)(ii)Describe TWO factors which influence consumer behaviour.[4 marks]
- 4(d)Explain TWO ways in which the price of a good or service contributes to the marketing process.[6 marks]
More practice: the rest of this paper · more Market Concepts and the Marketing Mix questions · all CSEC Principles of Business past papers