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Promotion, Sales and Consumer Protection · CSEC Principles of Business

43 past-paper questions on Promotion, Sales and Consumer Protection, part of Marketing, from every CSEC Principles of Business paper on Quelpr.

Practise Promotion, Sales and Consumer Protection
  1. 3(a)6 marks· CSEC Principles of Business · January 2011 · Paper 2State THREE benefits a business may receive from advertising its goods or services.
  2. 3(b)8 marks· CSEC Principles of Business · January 2011 · Paper 2Distinguish between advertising and sales promotion, giving TWO examples of EACH.
  3. 3(c)6 marks· CSEC Principles of Business · January 2011 · Paper 2Discuss TWO benefits, to the supermarket, of this public relations activity.
  4. 4(a)(i)2 marks· CSEC Principles of Business · January 2012 · Paper 2Explain the term 'customer satisfaction'.
  5. 4(a)(ii)2 marks· CSEC Principles of Business · January 2012 · Paper 2State TWO ways in which a firm can ensure customer satisfaction.
  6. 4(c)(i)2 marks· CSEC Principles of Business · January 2012 · Paper 2Explain the role of the Bureau of Standards in consumer protection.
  7. 4(c)(ii)2 marks· CSEC Principles of Business · January 2012 · Paper 2Explain the role of the Consumer Affairs Commission in consumer protection.
  8. 3(a)4 marks· CSEC Principles of Business · January 2013 · Paper 2State FOUR characteristics of a good salesperson.
  9. 3(c)(i)2 marks· CSEC Principles of Business · January 2013 · Paper 2Define cash discount as a term of sale.
  10. 3(c)(ii)2 marks· CSEC Principles of Business · January 2013 · Paper 2Define trade discount as a term of sale.
  11. 3(c)(iii)2 marks· CSEC Principles of Business · January 2013 · Paper 2Define hire purchase as a term of sale.
  12. 3(d)(i)3 marks· CSEC Principles of Business · January 2013 · Paper 2Justify the use of personal selling as a means of increasing the sales of insurance products.
  13. 3(d)(ii)3 marks· CSEC Principles of Business · January 2013 · Paper 2Justify the use of advertising as a means of increasing the sales of insurance products.
  14. 5(d)6 marks· CSEC Principles of Business · January 2013 · Paper 2Identify TWO consumer protection agencies and explain how EACH works to protect the interests of consumers.
  15. 5(a)(i)4 marks· CSEC Principles of Business · January 2014 · Paper 2Distinguish between the terms 'copyright' and 'patent'.
  16. 5(a)(ii)4 marks· CSEC Principles of Business · January 2014 · Paper 2List FOUR categories of persons whose works are protected by copyright laws.
  17. 5(c)6 marks· CSEC Principles of Business · January 2014 · Paper 2Discuss TWO reasons that might explain why some consumers purchase pirated copies of DVDs.
  18. 4(b)4 marks· CSEC Principles of Business · January 2015 · Paper 2Differentiate between 'sales promotion' and 'public relations'.
  19. 4(c)(i)2 marks· CSEC Principles of Business · January 2015 · Paper 2List two examples of advertising.
  20. 4(c)(ii)2 marks· CSEC Principles of Business · January 2015 · Paper 2List two examples of personal selling.
  21. 6(a)(ii)6 marks· CSEC Principles of Business · January 2015 · Paper 2Describe three measures used by governments to protect consumers from unfair business practices.
  22. 4(b)(i)2 marks· CSEC Principles of Business · January 2016 · Paper 2State TWO reasons why firms engage in public relations (PR).
  23. 4(b)(ii)6 marks· CSEC Principles of Business · January 2016 · Paper 2Describe THREE marketing methods, other than social media, employed by businesses to promote sales.
  24. 5(d)6 marks· CSEC Principles of Business · January 2017 · Paper 2Explain TWO ways by which governments can protect consumers.
  25. 6(c)(i)3 marks· CSEC Principles of Business · May/June 2011 · Paper 2Discuss food and drug standards legislation showing how it benefits consumers.
  26. 6(c)(ii)3 marks· CSEC Principles of Business · May/June 2011 · Paper 2Discuss hire purchase laws showing how they benefit consumers.
  27. 3(c)4 marks· CSEC Principles of Business · May/June 2012 · Paper 2Outline TWO reasons why firms offer trade discounts.
  28. 3(d)(i)6 marks· CSEC Principles of Business · May/June 2012 · Paper 2Discuss any TWO of the following 'terms of sale' options that are available to her: a) Hire purchase, b) Lay away plan, c) Credit sale, d) Credit card.
  29. 3(d)(ii)4 marks· CSEC Principles of Business · May/June 2012 · Paper 2Given that Maggie buys the refrigerator and it stops working after one month, advise her of TWO actions which she may take to get compensation from the store.
  30. 3(b)(ii)4 marks· CSEC Principles of Business · May/June 2013 · Paper 2Distinguish between convenience shops/stores and supermarkets.
  31. 3(c)6 marks· CSEC Principles of Business · May/June 2013 · Paper 2Discuss TWO factors that may influence the type of packaging used in the presentation of goods to consumers.
  32. 4(a)2 marks· CSEC Principles of Business · May/June 2015 · Paper 2Define the term 'consumer protection'.
  33. 4(b)(i)2 marks· CSEC Principles of Business · May/June 2015 · Paper 2List TWO rights of the consumer.
  34. 4(b)(ii)4 marks· CSEC Principles of Business · May/June 2015 · Paper 2Outline TWO roles of the Bureau of Standards.
  35. 7(a)(ii)4 marks· CSEC Principles of Business · May/June 2015 · Paper 2Describe TWO measures which governments can take to protect consumers.
  36. 4(a)(ii)3 marks· CSEC Principles of Business · May/June 2016 · Paper 2List THREE examples of methods of retailing.
  37. 4(d)6 marks· CSEC Principles of Business · May/June 2016 · Paper 2Explain TWO ways in which packaging helps in the marketing of goods.
  38. 6(a)(i)2 marks· CSEC Principles of Business · May/June 2016 · Paper 2Define the term 'consumer protection'.
  39. 4(a)(ii)2 marks· CSEC Principles of Business · May/June 2017 · Paper 2Identify TWO forms of packaging.
  40. 4(a)(iii)2 marks· CSEC Principles of Business · May/June 2017 · Paper 2State TWO purposes of packaging.
  41. 4(b)(i)4 marks· CSEC Principles of Business · May/June 2017 · Paper 2Describe TWO techniques used in selling.
  42. 4(b)(ii)4 marks· CSEC Principles of Business · May/June 2017 · Paper 2Outline TWO methods which vendors can employ to promote sales.
  43. 4(c)6 marks· CSEC Principles of Business · May/June 2017 · Paper 2Explain TWO ways in which the existence of copyright is likely to influence the actions of producers and consumers.

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