CSEC Principles of Business · January 2015 · Paper 2 · Question 4(a)(ii)
Answer either Question 4 or Question 5.
State two elements of the marketing mix.
The mark scheme is shown once you've answered.
Practise this questionOther parts of this question
- 4(a)(i)List four marketing activities.[4 marks]
- 4(b)Differentiate between 'sales promotion' and 'public relations'.[4 marks]
- 4(c)(i)List two examples of advertising.[2 marks]
- 4(c)(ii)List two examples of personal selling.[2 marks]
- 4(d)Outline three problems that a consumer might experience when purchasing goods via the Internet.[6 marks]
More practice: the rest of this paper · more Market Concepts and the Marketing Mix questions · all CSEC Principles of Business past papers