CSEC Principles of Business · January 2016 · Paper 2 · Question 4(a)(i)
Section II: Answer EITHER Question 4 OR Question 5.
Define the term 'marketing'.
The mark scheme is shown once you've answered.
Practise this questionOther parts of this question
- 4(a)(ii)List the FOUR elements of the 'marketing mix'.[4 marks]
- 4(b)(i)State TWO reasons why firms engage in public relations (PR).[2 marks]
- 4(b)(ii)Describe THREE marketing methods, other than social media, employed by businesses to promote sales.[6 marks]
- 4(c)Explain TWO ways in which businesses can use social media to promote sales.[6 marks]
More practice: the rest of this paper · more Market Concepts and the Marketing Mix questions · all CSEC Principles of Business past papers