CSEC Principles of Business · January 2015 · Paper 2 · Question 4(b)
Differentiate between 'sales promotion' and 'public relations'.
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Practise this questionOther parts of this question
- 4(a)(i)List four marketing activities.[4 marks]
- 4(a)(ii)State two elements of the marketing mix.[2 marks]
- 4(c)(i)List two examples of advertising.[2 marks]
- 4(c)(ii)List two examples of personal selling.[2 marks]
- 4(d)Outline three problems that a consumer might experience when purchasing goods via the Internet.[6 marks]
More practice: the rest of this paper · more Promotion, Sales and Consumer Protection questions · all CSEC Principles of Business past papers