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6 marksPromotion, Sales and Consumer Protection

CSEC Principles of Business · January 2011 · Paper 2 · Question 3(c)

A supermarket awards ten scholarships to students each year for outstanding academic achievement.

Discuss TWO benefits, to the supermarket, of this public relations activity.

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Other parts of this question

  1. 3(a)State THREE benefits a business may receive from advertising its goods or services.[6 marks]
  2. 3(b)Distinguish between advertising and sales promotion, giving TWO examples of EACH.[8 marks]

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