CSEC Principles of Business · January 2016 · Paper 2 · Question 4(b)(i)
State TWO reasons why firms engage in public relations (PR).
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Practise this questionOther parts of this question
- 4(a)(i)Define the term 'marketing'.[2 marks]
- 4(a)(ii)List the FOUR elements of the 'marketing mix'.[4 marks]
- 4(b)(ii)Describe THREE marketing methods, other than social media, employed by businesses to promote sales.[6 marks]
- 4(c)Explain TWO ways in which businesses can use social media to promote sales.[6 marks]
More practice: the rest of this paper · more Promotion, Sales and Consumer Protection questions · all CSEC Principles of Business past papers