CSEC Principles of Business · January 2013 · Paper 2 · Question 3(d)(ii)
Justify the use of advertising as a means of increasing the sales of insurance products.
The mark scheme is shown once you've answered.
Practise this questionOther parts of this question
- 3(a)State FOUR characteristics of a good salesperson.[4 marks]
- 3(b)(i)Explain cost plus pricing as a pricing technique used by firms to increase sales.[2 marks]
- 3(b)(ii)Explain penetration pricing as a pricing technique used by firms to increase sales.[2 marks]
- 3(c)(i)Define cash discount as a term of sale.[2 marks]
- 3(c)(ii)Define trade discount as a term of sale.[2 marks]
- 3(c)(iii)Define hire purchase as a term of sale.[2 marks]
- 3(d)(i)Justify the use of personal selling as a means of increasing the sales of insurance products.[3 marks]
More practice: the rest of this paper · more Promotion, Sales and Consumer Protection questions · all CSEC Principles of Business past papers