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4 marksPromotion, Sales and Consumer Protection

CSEC Principles of Business · January 2013 · Paper 2 · Question 3(a)

Firms must focus on their pricing and selling techniques to succeed in business.

State FOUR characteristics of a good salesperson.

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Other parts of this question

  1. 3(b)(i)Explain cost plus pricing as a pricing technique used by firms to increase sales.[2 marks]
  2. 3(b)(ii)Explain penetration pricing as a pricing technique used by firms to increase sales.[2 marks]
  3. 3(c)(i)Define cash discount as a term of sale.[2 marks]
  4. 3(c)(ii)Define trade discount as a term of sale.[2 marks]
  5. 3(c)(iii)Define hire purchase as a term of sale.[2 marks]
  6. 3(d)(i)Justify the use of personal selling as a means of increasing the sales of insurance products.[3 marks]
  7. 3(d)(ii)Justify the use of advertising as a means of increasing the sales of insurance products.[3 marks]

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