CSEC Principles of Business · January 2014 · Paper 2 · Question 5(a)(i)
Distinguish between the terms 'copyright' and 'patent'.
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- 5(a)(ii)List FOUR categories of persons whose works are protected by copyright laws.[4 marks]
- 5(b)(i)Define the term 'brand name'.[2 marks]
- 5(b)(ii)Explain what is meant by 'brand loyalty'.[2 marks]
- 5(b)(iii)Describe ONE way in which the use of brand names influences consumers.[2 marks]
- 5(c)Discuss TWO reasons that might explain why some consumers purchase pirated copies of DVDs.[6 marks]
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