CAPE Entrepreneurship Unit 2 · 2017 · Paper 2

18 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

1. 1(a)3 marksExplain the difference between a business and a company.
2. 1(b)8 marksOutline FOUR advantages of having the business registered as a sole trader.
3. 1(c)4 marksApart from sole trading, list FOUR types of ventures.
4. 2(a)2 marksState TWO other forms of nongovernmental organizations that are not mentioned in the case.
5. 2(b)4 marksOutline TWO reasons why Fatima's social enterprise might be unable to get funding from grant sources.
6. 2(c)9 marksExplain the THREE forms of value that Fatima's social enterprise is expected to generate in the triple-bottom line approach.
7. 3(a)2 marksDefine the term 'marketing feasibility'.
8. 3(b)4 marksList FOUR elements that Kendra must include when conducting a proper market research.
9. 3(c)9 marksExplain THREE benefits that Kendra would derive from conducting market research.
10. 4(a)3 marksList the first THREE key questions that Yusef should ask when developing his business model.
11. 4(b)9 marksExplain the importance of EACH of these key questions to the business model.
12. 4(c)3 marksExplain ONE business model within the time, scope, size and ambitions of the venture that Yusef could adopt.
13. 5(a)6 marksOutline THREE benefits that this venture could derive from e-commerce.
14. 5(b)6 marksEstablishing a lasting relationship with customers and data mining are two elements to consider before embarking on e-commerce. Explain the importance of EACH element to this venture.
15. 5(c)3 marksList THREE other elements that Kalash should consider before launching into e-commerce.
16. 6(a)3 marksExplain the current stage of the business.
17. 6(b)4 marksList the other FOUR stages of the venture life cycle.
18. 6(c)8 marksDiscuss how the book value and price earnings methods of valuation would be useful to Nadine in presenting her case to financiers.