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3 marksBusiness Model and Business Plan Development

CAPE Entrepreneurship Unit 2 · 2017 · Paper 2 · Question 4(a)

Case 4: Pack for Success – Business Modelling. Yusef wants to start and expand his own garage venture. An entrepreneurship professor recommends completing a needs assessment, feasibility analysis, and business model before drafting a business plan.

List the first THREE key questions that Yusef should ask when developing his business model.

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  1. 4(b)Explain the importance of EACH of these key questions to the business model.[9 marks]
  2. 4(c)Explain ONE business model within the time, scope, size and ambitions of the venture that Yusef could adopt.[3 marks]

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