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6 marksE-Commerce Strategies and Online Venture Development

CAPE Entrepreneurship Unit 2 · 2017 · Paper 2 · Question 5(a)

Case 5: Love Life – E-commerce. Kalash, an herbal medicine doctor in Saint Lucia, plans to expand his clientele across the Eastern Caribbean by introducing an e-commerce channel.

Outline THREE benefits that this venture could derive from e-commerce.

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Other parts of this question

  1. 5(b)Establishing a lasting relationship with customers and data mining are two elements to consider before embarking on e-commerce. Explain the importance of EACH…[6 marks]
  2. 5(c)List THREE other elements that Kalash should consider before launching into e-commerce.[3 marks]

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