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2 marksFeasibility Analysis

CAPE Entrepreneurship Unit 2 · 2017 · Paper 2 · Question 3(a)

Case 3: Market Research. Kendra plans to launch a vegan 'doubles' business in New York based on the popular Trinidadian snack. To evaluate its chances of success, she conducts market research.

Define the term 'marketing feasibility'.

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Other parts of this question

  1. 3(b)List FOUR elements that Kendra must include when conducting a proper market research.[4 marks]
  2. 3(c)Explain THREE benefits that Kendra would derive from conducting market research.[9 marks]

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