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CAPE Entrepreneurship Unit 2 · 2017 · Paper 2 · Question 5(b)

Establishing a lasting relationship with customers and data mining are two elements to consider before embarking on e-commerce. Explain the importance of EACH element to this venture.

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Other parts of this question

  1. 5(a)Outline THREE benefits that this venture could derive from e-commerce.[6 marks]
  2. 5(c)List THREE other elements that Kalash should consider before launching into e-commerce.[3 marks]

More practice: the rest of this paper · more E-Commerce Strategies and Online Venture Development questions · all CAPE Entrepreneurship Unit 2 past papers