CAPE Digital Media Unit 1 · 2016 · Paper 2

7 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

1. 1(b)(i)3 marksIdentify the type of digital user that best fits the specified demographic and state two of their characteristics.
2. 1(b)(ii)3 marksIdentify three alternative platforms the juice company could use to advertise the product.
3. 2(a)(i)3 marksName three types of digital media businesses that would most likely be involved in producing this advertisement.
4. 2(a)(ii)6 marksDescribe how each of these three digital media businesses would be involved in the advertisement's production.
5. 2(b)3 marksIdentify three technologies that a distribution team could use to collaborate on an advertisement project given globalisation and technological advancement.
6. 2(c)3 marksDescribe how each of the identified technologies could be utilised during the completion of the advertisement project.
7. 3(c)2 marksName a video editing tool you could use to produce the advertisement, and suggest TWO alternative video editing tools.