CAPE Digital Media Unit 1 · 2015 · Paper 2

10 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

1. 1(a)3 marksCreate a short profile of one member of the target audience for the campaign, detailing their gender, eating habits, and explaining why this product is important for them.
2. 1(b)10 marksUsing mind maps and thumbnails, show the development of your product concept (created as a separate document labelled "Question 1(b)").
3. 1(c)2 marksState whether your chosen target audience member would best be described as a digital native or a digital immigrant, and provide a rationale.
4. 2(a)(i)1 markState which stage of the creative process involves mind mapping.
5. 2(a)(ii)1 markName ONE activity that would normally be performed immediately after the stage identified in (a)(i).
6. 2(b)(i)1 markName an online service or system which can be used to display or distribute your product.
7. 2(b)(ii)1 markGive ONE reason why this service or system is an appropriate choice.
8. 2(b)(iii)2 marksState your second choice for an online distribution or display service or system and give ONE reason why it would be your second choice.
9. 2(c)(i)1 markBased on your chosen format (video or poster), identify ONE intellectual property consideration that you need to be aware of when creating your product.
10. 2(c)(ii)3 marksExplain ONE way in which this intellectual property issue can be addressed before it becomes a problem.