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CAPE Digital Media Unit 1 · 2016 · Paper 2 · Question 1(b)(ii)

Scenario: A local juice manufacturer is preparing a new television advertisement for its product, and you have been asked to produce it from the media assets provided. Audience: teenagers aged 13–19.

Identify three alternative platforms the juice company could use to advertise the product.

The mark scheme is shown once you've answered.

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Other parts of this question

  1. 1(b)(i)Identify the type of digital user that best fits the specified demographic and state two of their characteristics.[3 marks]

More practice: the rest of this paper · more Digital Media Platforms (DMP) questions · all CAPE Digital Media Unit 1 past papers