Quelpr
3 marksCharacteristics of Digital Users

CAPE Digital Media Unit 1 · 2016 · Paper 2 · Question 1(b)(i)

Scenario: A local juice manufacturer is preparing a new television advertisement for its product, and you have been asked to produce it from the media assets provided. Audience: teenagers aged 13–19.

Identify the type of digital user that best fits the specified demographic and state two of their characteristics.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 1(b)(ii)Identify three alternative platforms the juice company could use to advertise the product.[3 marks]

More practice: the rest of this paper · more Characteristics of Digital Users questions · all CAPE Digital Media Unit 1 past papers