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6 marksDigital Media and Value Chains

CAPE Digital Media Unit 1 · 2016 · Paper 2 · Question 2(a)(ii)

Scenario: A local juice manufacturer is preparing a new television advertisement for its product, and you have been asked to produce it from the media assets provided. Audience: teenagers aged 13–19.

Describe how each of these three digital media businesses would be involved in the advertisement's production.

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Other parts of this question

  1. 2(a)(i)Name three types of digital media businesses that would most likely be involved in producing this advertisement.[3 marks]
  2. 2(b)Identify three technologies that a distribution team could use to collaborate on an advertisement project given globalisation and technological advancement.[3 marks]
  3. 2(c)Describe how each of the identified technologies could be utilised during the completion of the advertisement project.[3 marks]

More practice: the rest of this paper · more Digital Media and Value Chains questions · all CAPE Digital Media Unit 1 past papers