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1 markDigital Media Platforms (DMP)

CAPE Digital Media Unit 1 · 2015 · Paper 2 · Question 2(b)(ii)

Scenario: A farming co-operative is promoting a weekly farmers' market under the theme "Buy Local", with a sub-theme of knowing where your food comes from. Using the creative process, you will identify the target audience and produce ONE digital media product for the campaign: a poster or a video. Audience: adults, families or purchasing managers.

Give ONE reason why this service or system is an appropriate choice.

The mark scheme is shown once you've answered.

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Other parts of this question

  1. 2(a)(i)State which stage of the creative process involves mind mapping.[1 mark]
  2. 2(a)(ii)Name ONE activity that would normally be performed immediately after the stage identified in (a)(i).[1 mark]
  3. 2(b)(i)Name an online service or system which can be used to display or distribute your product.[1 mark]
  4. 2(b)(iii)State your second choice for an online distribution or display service or system and give ONE reason why it would be your second choice.[2 marks]
  5. 2(c)(i)Based on your chosen format (video or poster), identify ONE intellectual property consideration that you need to be aware of when creating your product.[1 mark]
  6. 2(c)(ii)Explain ONE way in which this intellectual property issue can be addressed before it becomes a problem.[3 marks]

More practice: the rest of this paper · more Digital Media Platforms (DMP) questions · all CAPE Digital Media Unit 1 past papers