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3 marksImportance of Caribbean-centric Content Creation in the Context of Digital Media

CAPE Digital Media Unit 1 · 2015 · Paper 2 · Question 1(a)

Scenario: A farming co-operative is promoting a weekly farmers' market under the theme "Buy Local", with a sub-theme of knowing where your food comes from. Using the creative process, you will identify the target audience and produce ONE digital media product for the campaign: a poster or a video. Audience: adults, families or purchasing managers.

Create a short profile of one member of the target audience for the campaign, detailing their gender, eating habits, and explaining why this product is important for them.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 1(b)Using mind maps and thumbnails, show the development of your product concept (created as a separate document labelled "Question 1(b)").[10 marks]
  2. 1(c)State whether your chosen target audience member would best be described as a digital native or a digital immigrant, and provide a rationale.[2 marks]

More practice: the rest of this paper · more Importance of Caribbean-centric Content Creation in the Context of Digital Media questions · all CAPE Digital Media Unit 1 past papers