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2 marksDigital Media Platforms (DMP)

CAPE Digital Media Unit 1 · 2015 · Paper 2 · Question 2(b)(iii)

Scenario: A farming co-operative is promoting a weekly farmers' market under the theme "Buy Local", with a sub-theme of knowing where your food comes from. Using the creative process, you will identify the target audience and produce ONE digital media product for the campaign: a poster or a video. Audience: adults, families or purchasing managers.

State your second choice for an online distribution or display service or system and give ONE reason why it would be your second choice.

The mark scheme is shown once you've answered.

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Other parts of this question

  1. 2(a)(i)State which stage of the creative process involves mind mapping.[1 mark]
  2. 2(a)(ii)Name ONE activity that would normally be performed immediately after the stage identified in (a)(i).[1 mark]
  3. 2(b)(i)Name an online service or system which can be used to display or distribute your product.[1 mark]
  4. 2(b)(ii)Give ONE reason why this service or system is an appropriate choice.[1 mark]
  5. 2(c)(i)Based on your chosen format (video or poster), identify ONE intellectual property consideration that you need to be aware of when creating your product.[1 mark]
  6. 2(c)(ii)Explain ONE way in which this intellectual property issue can be addressed before it becomes a problem.[3 marks]

More practice: the rest of this paper · more Digital Media Platforms (DMP) questions · all CAPE Digital Media Unit 1 past papers