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4 marksAgri-Marketing and Agribusiness Planning

CAPE Agricultural Science Unit 1 · 2015 · Paper 2 · Question 3(a)(ii)

A women's farming group plans to produce and market flour from locally grown sweet potato and cassava to enhance food security.

Explain two key considerations or issues the group must address when designing the packaging for their flour product.

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Other parts of this question

  1. 3(a)(i)Give four reasons why the group should carry out consumer research.[4 marks]
  2. 3(b)(i)Explain why the group requires a comprehensive marketing plan.[3 marks]
  3. 3(b)(ii)State the FOUR Ps of marketing.[4 marks]

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