Quelpr
4 marksAgri-Marketing and Agribusiness Planning

CAPE Agricultural Science Unit 1 · 2015 · Paper 2 · Question 3(a)(i)

A women's farming group plans to produce and market flour from locally grown sweet potato and cassava to enhance food security.

Give four reasons why the group should carry out consumer research.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 3(a)(ii)Explain two key considerations or issues the group must address when designing the packaging for their flour product.[4 marks]
  2. 3(b)(i)Explain why the group requires a comprehensive marketing plan.[3 marks]
  3. 3(b)(ii)State the FOUR Ps of marketing.[4 marks]

More practice: the rest of this paper · more Agri-Marketing and Agribusiness Planning questions · all CAPE Agricultural Science Unit 1 past papers