CAPE Management of Business Unit 2 · 2011 (Specimen) · Paper 2 · Question 1(a)
Bucky produces sugar for both local and international markets. Anticipating the loss of preferential treatment in Europe, the owners plan to implement Total Quality Management (TQM).
Define the concept of 'customer' as it relates to TQM and state TWO ways in which this concept can be used at Bucky.
The mark scheme is shown once you've answered.
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