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10 marksTheory and Application of Motivation

CAPE Management of Business Unit 1 · 2011 · Paper 2 · Question 3(a)

Frederick Herzberg developed the 'Two Factor Theory' of motivation, arguing job satisfaction and dissatisfaction arise from two distinct factors.

Outline the TWO factors identified by Herzberg in his theory, giving TWO examples of EACH.

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  1. 3(b)Explain how the TWO factors identified in (a) lead to job satisfaction OR dissatisfaction in an organization.[8 marks]
  2. 3(c)Outline a three-step approach, based on Herzberg's Two Factor Theory, which you, as a Human Resource Manager, would adopt in order to enhance job satisfaction…[7 marks]

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