CAPE Communication Studies · 2012 · Paper 2 · Question 3

Your community has decided to host a Family Day. You are the Public Relations Officer with substantial funds, mandated to target adolescents.

In an ESSAY of no more than 500 words, discuss the plan of action that you propose to undertake to promote the Family Day. Your plan must include the following: (i) Three strategies for reaching the adolescents in the community, and one way of achieving each strategy (ii) Language registers and varieties that would be considered appropriate (iii) How your knowledge of the process of communication would help you to conduct a successful promotion.