CAPE Communication Studies · 2014 · Paper 2 · Question 3(a)

A scenario where Pelican Bank is launching a savings club/account for teenagers aged 13 to 18, matching opening deposits up to US$200.00 for 10 lucky new savers, and a young marketing communications member is tasked with promoting the service.

In an ESSAY of no more than 300 words, write the plan that you will present to the bank's board of directors, clearly showing: the appeals to the target group, and the effectiveness of THREE strategies to be used to encourage teenagers' awareness.