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9 marksResource Identification and Acquisition

CAPE Entrepreneurship Unit 1 · 2017 · Paper 2 · Question 3(a)

Case 3 describes Pedro, who moved to Guyana to establish a freshwater fish farm, needing to secure land, marketing, sales expertise, licences, and capital.

Explain why it is important for Pedro to secure marketing, sales and management expertise.

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Other parts of this question

  1. 3(b)Outline from the case the TWO sources from which Pedro can access capital for his farm.[4 marks]
  2. 3(c)Identify TWO sources of business concepts that Pedro can use to help him focus on what the business will offer in the fishing industry.[2 marks]

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