CAPE Entrepreneurship Unit 1 · 2017 · Paper 2

18 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

1. 1(a)3 marksUsing evidence from the case, explain why Ikeela would be considered a strategic thinker.
2. 1(b)3 marksIdentify from the case THREE other characteristics of an entrepreneur displayed by Ikeela.
3. 1(c)9 marksExplain any THREE factors that Ikeela should consider if she wants to be successful in her business.
4. 2(a)9 marksFrom the case, explain THREE myths of entrepreneurship that Damien should be aware of when carrying out his venture.
5. 2(b)4 marksList FOUR types of entrepreneurs.
6. 2(c)2 marksOutline the type of entrepreneur which would BEST describe Damien if he started a business immediately after graduation.
7. 3(a)9 marksExplain why it is important for Pedro to secure marketing, sales and management expertise.
8. 3(b)4 marksOutline from the case the TWO sources from which Pedro can access capital for his farm.
9. 3(c)2 marksIdentify TWO sources of business concepts that Pedro can use to help him focus on what the business will offer in the fishing industry.
10. 4(a)2 marksIdentify from the case TWO sources of opportunities for this venture.
11. 4(b)4 marksOutline TWO sources of opportunities which are not mentioned in the case.
12. 4(c)9 marksExplain why Villete would think it was important to pay back resource providers, reinvest in the venture and eventually expand and grow the business.
13. 5(a)3 marksState THREE sources of innovation which are implied in the case.
14. 5(b)8 marksExplain why EACH of the THREE sources stated in (a) are considered sources of innovation.
15. 5(c)4 marksOutline the importance of EACH of the following: - Providing incentives for innovation - Implementing good internal policy
16. 6(a)4 marksFrom the case, outline the TWO core innovation concepts that Freida was most interested in applying.
17. 6(b)9 marksExplain the terms 'branding', 'copyrights' and 'patents'.
18. 6(c)2 marksState TWO other ways NOT mentioned in (b) by which Freida could protect her ideas or innovations.